Poster for the c

17 June, 10.30 am WET | 11.30 am CET

With Steven Hadley, Beth Ponte, Ceyda Berk Söderblom, Valika Smeulders
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Steven Hadley’s new book, Audience Development and Cultural Policy, examines the relationship of audience development to cultural policy and offers a perspective on how the practice of audience development is connected to ideas of democratic access to culture. Providing a detailed overview of arts marketing, audience development and cultural democracy, the book argues that the work of audience development has been profoundly misunderstood by the field of arts management.

Given that the book focuses on the British case, we think it will be interesting to talk about these issues – audience development, democratising access to culture and cultural democracy – with colleagues from other countries and get to know better their practices. As well as have a closer look at a concrete case, that of the Rijksmuseum (Amsterdam), which in recent times has been a reference in the world of museums and culture in general.

Those interested in the book may find here a promotional code for a 20% discount when buying the printed book or the e-book.


Steven Hadley (Dr.) is an academic, consultant and researcher working internationally in arts management, cultural policy and audience engagement. He is currently a Research Fellow at National University of Ireland Galway and Visiting Lecturer at Leuphana University of Lüneburg (Germany) and has held research posts at the universities of Sheffield, Bradford, and Leeds. Steven is an Associate Consultant with The Audience Agency and sits on the Steering Committee of the Cultural Research Network and the Editorial Boards of both Cultural Trends and the European Journal of Cultural Management and Policy. He has lectured, taught and delivered training in over fifteen countries and works as a consultant for a wide range of cultural organisations. His recent published work has focussed on cultural democracy, audience engagement and cultural leadership. His book, Audience Development and Cultural Policy, is published by Palgrave MacMillan.  @mancinbelfast

Beth Ponte is a Brazilian cultural manager, researcher, and consultant. She is the Vice-chair of the Brazilian Association of Social Cultural Organizations (ABRAOSC) and Associate Researcher at the Observatory of Creative Economy of Bahia – Brazil (OBEC-BA). Previously, she was Institutional Director of NEOJIBA Program (Centers for Youth and Children’s Orchestras of Bahia) (2010 -2018) and German Chancellor Fellow of the Alexander von Humboldt Foundation (2018/2019). In Germany, as guest researcher of the Institute of Arts and Media Management in Hamburg (KMM Hamburg), she developed the project Quality for Culture, on quality management principles for the cultural sector. Since 2020, she has been working in Brazil as an organizational consultant, researcher and facilitator in several training programs, workshops, and webinars.

Ceyda Berk-Söderblom is a Helsinki-based independent cultural entrepreneur, manager, curator, and festival programmer. She is the Founder and Artistic Director of MiklagårdArts, a facilitator and connector for promoting transnational collaborations between Finland and the dynamic art scenes worldwide. She previously served as the festival coordinator and main programmer at the International Izmir Festival (2001-2015), as well as programmer of the Izmir European Jazz Festival (2001-2015). Her non-profit work (2017-2019 board member, 2019-2021 as Chairperson of the Globe Art Point) has centred on public advocacy focusing on policies, practices, norms, and institutions. In 2020, she worked as a member of a working group on cultural policy, immigration and cultural diversity appointed by the Finnish Ministry of Education and Culture to prepare policy guidelines: Art, Culture and Diverse Finland Report. Ceyda holds a “Bene Merito” honorary distinction from the Ministry of International Affairs of the Republic of Poland.öderblom/

Valika Smeulders (Dr.) is Head of the Department of History of the Rijksmuseum in Amsterdam. She specializes in the colonial past and its representation, museums and museum audiences. She has published on the Dutch slavery past in the Netherlands, Curaçao, Suriname, Sint Maarten, Ghana and South Africa and on Caribbean heritage in Dutch museums. She was a member of the Dutch Commission on Colonial Collections, of the UNESCO Memory of the World Committee in the Netherlands, and received the Black Achievement Award in the category Education and Science.