What are the expectations of a visitor or a member of the audience in a cultural venue? What can determine their degree of satisfaction or dissatisfaction? The way we welcome people determines our (good or bad) relationship with them. In this training course, we try to move the focus from the transaction to the relationship. We explore ways of communicating with people with different profiles, transforming an occasional visitor to a frequent visitor, and follow a path that will allow us to evolve from care to hospitality and from welcoming to loyalty.

Elements and leadership of teams of direct contact with visitors and spectators in cultural organizations (front-of-house staff, secretaries, guards, people who work at the ticket desk, education service / guided tours).